About Me

Choosing A Better Company

It isn't always easy to know how to make things better, but if you know how to look for problems, you can resolve situations proactively. Although this advice works in many respects, I have found it especially helpful while running my own business. Although I am far from an expert on business, it never ceases to amaze me how difficult running your own company can really be. I wanted to start a website to help others to know how to choose a better company, so I made this blog. Check out these posts for great tips on succeeding in business every day.


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Choosing A Better Company

Use Custom Packaging For Your Products

by Gene Chapman

There are a lot of things that you can do to help market your business. Some of them are active, like ad campaigns, others are passive, like the packaging of your product. Using custom packaging on your product means that every time someone sees your product, they see your name and that will help them remember who you are, even if they are buying something that's totally unrelated to what you make and sell. There are other benefits to using custom packaging for your product. 


Another benefit of using a custom packaging on your product is that you are able to make sure your product is protected while it is inside. If your product is something breakable, like a glass jar or a light bulb, you want to make sure that it stays in one piece from the time it leaves the factory to the time that your customer opens the package at their house. Breakage means that you are losing money. 

Unique Packaging

Another benefit is that you are going to get some packaging that is unique to you and your company and your product. For example, if your business sells flowers and flower seeds, your packaging may be shaped as different flowers. A box of tulip bulbs may be shaped and colored like the tulips they will eventually turn into. When your prospective customers are looking for some seeds to plant, they will be able to see your packaging and it will attract their attention, and since it will be unique to your business, they will know who you are. That will also easily help them remember who you are when they are looking for more products similar to you. The company who makes your packaging will have designers you can talk to who can help you plan your packaging. They are going help you by telling you what is and what isn't practical when it comes to your packaging idea. The idea you have may not be something that will work well for shipping or for stocking at the store. That means that the designer will be able to help you adjust your unique packaging idea so that it will work the way that you want it to. 

Marketing is an important part of your business. You want to do everything you can to make sure that your business' name is out in front of people as much as possible. Using custom packaging can help you with that.